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CityVarsity Online Blog

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November 23, 2018

The creative generation is here

Move over Millennials, Gen Z is here, and in the world of information overload all they want to do is create. Adobe recently conducted a study of […]
November 16, 2018

How to use videos in your content marketing strategy

It’s no secret that video is the favourite tool in the content marketing arsenal. Video’s share of total online bandwidthis predicated to grow to more than […]
November 9, 2018

The science behind visual communication

How to trick the brain and boost sales Have you ever heard of the word ‘ohrwurm’? It’s a German word that describes the experience of a […]
November 2, 2018

How to embrace a visual way of thinking

Source data: emarketer.com In 2017, 70.7% of US businesses were using Instagram, growing from 11.5% in 2013. In comparison, companies using Twitter only grew from 60% […]
April 24, 2018
Pop art image with the words Influencer Marketing on it

The Value of Influencer Marketing in the Digital Age

If you are in the marketing space, chances are that you’ve heard somebody mention the term influencer. To which you might have scratched your head in […]
April 23, 2018

Top Marketing Trends Brands can use in Digital Advertising

When we look at successful marketing campaigns such as Coca Cola’s Share a Coke campaign, we see the importance of creating an exceptional customer experience. When […]
April 5, 2018

How Tech-Savvy Students Define their Career Success

As you know, employers are always on the lookout for talented professionals that can bring new skills to their business. As a student, you don’t only […]
February 6, 2018

Why Copywriting geniuses are Essential for Brand Success

By Khanyie Dlamini Copywriting refers to the creation of authentic, thought-provoking content that leaves an impression on audiences and inspires them to take action. Most of […]
February 1, 2018

6 Tips to Promote your Professional Blogging Career

By Khanyie Dlamini We live in an age where content is highly valued and writers with original voices create a successful career. There are multiple organisations […]
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