Expansion in Education: The Essence of Progress
The essence of success in any business relies on the willingness of its people to step forward courageously into unchartered territory. Any endeavour into a new location brings with it the newness of a fresh market and perspective, the expansion of ideas, minds and opportunities. It is therefore imperative for any business or service to make that move into new lands. Particularly if the industry is as expansive and as all-encompassing as that of education and communications industries in the Middle East.
The History and Legacy of Face-to-face brands re-imagined in the Online Space
Two of Educor’s biggest brands Damelin and CityVarsity will be the first to enter into the Dubai market with their online offerings. The progress and movement of these two brands into the online education space and further into the international scene is congruent with global trends in media and professional development. It is with this sensibility in mind that CityVarsity Online and Damelin Online have decided to venture into the Middle East.
Why Online Education?
With the advancement of the digital age, people and professionals need a type of education model that can fit around busy lifestyles. Online education offers people this precise solution and moves with the lifestyle of busy professionals.
Benefits of Online Education for Students:
- Online Education can be fitted around your lifestyle
- It is more cost-effective than face-to face classes
- You are able to study even while in industry
- Through the online education space- digital interfaces and technological needs calls for personal development and reinvention
Dubai- Digital Development Explosion
The Middle East and more specifically Dubai is fast becoming a leader in the contemporary media space. Anybody who has knowledge of the Dubai media industry knows that creative and technological development are at the heart of its focus. If the rapid developments in Dubai Media City and the Dubai Creative Clusters Authority (DCCA) are anything to go by, the landscape for media innovation with a technological and creative slant is ripe for nurturing and development. It is this rich and exciting context that has inspired the expansion of two South African digital education brands- Damelin Online and CityVarsity Online- into the United Arab Emirates.
What can the Dubai market expect from Damelin Online and CityVarsity Online?
Damelin Online comes fortified with a rich 72-year heritage of its parent brand Damelin. Having already had years of experience in the educational space, the emergence of its online brand into local and then international markets was the next logical step. Damelin Online will introduce new online short courses and diplomas such as the Adobe Photoshop, Introduction to Interior Design and the Business Systems Analysis course into the Middle Eastern market.
CityVarsity Online is a brand that is boosted by the heritage of its parent brand CityVarsity, which has been around for 21 years. The brand has been a leader in the creative arts space and as part of its growth path now offers creative online courses in diverse areas such as Cracking the Code of Web Design and Graphic Design for Digital Artists.
The expansion of Damelin Online and CityVarsity Online into the Dubai market is a heartening sign in terms of creativity, development and service provision for a new market. It will also go a long way in terms of strengthening our existing brands while innovating in the online education space internationally. The teams behind both of our online brands are energised and excited about catering to the needs of new audiences, creating new media jobs in Dubai and fortifying professional output locally and internationally.