On a previous blog I wrote about the value of having an SEO strategy in the Digital Marketing arena. In it, I uncovered the reasons why it is important to stand out in the pool of competitors out there in the digital space. More specifically, I spoke about paid strategies such as cost per click and pay per click adverts and the invaluable importance of raising your visibility online using digital marketing strategies. If we had to break it down even further there are other elements that require attention when it comes to SEO. Let’s learn more about it.
As the name suggests on-page SEO refers to the optimisation of the on-page elements of the content on a website. Many elements have to come together in order for a site to be visible and do its best from an SEO point of view.
A website that has good On-Page SEO presence is made up of the following:
No matter what it is that you write, you will have to ensure that the title is optimised for SEO purposes. There is a very specific algorithm out there for content to stand out. Articles and lists will need to follow these types of formats:
Page headers hold a lot more importance and significance than you might imagine. Content may come across as a chunk of text on a page if it isn’t broken up and categorised properly. It is vital that any business or influencer learns how to structure content for SEO purposes. This is why is it is important to create effective page-headers and sub-headers. These elements allow for Google to index the pages and the type of content that is there so that readers and audience know at a glance exactly what they are dealing with.
In addition to your written content, your images can be indexed with the use of alt text. Instead of having some odd tag with jpg on it, you can be as specific as saying- Blueberries in a basket
This is the visual generation that we all live in. With Instagram, Pinterest and other platforms that are available out there, people are accustomed to instant gratification when it comes to seeing pictures online. Be sure to have alt text and suitable WordPress plugins installed to assist with optimisation. One that is quite effective is the WordPress, WP Smush.It which assists in areas such as compression and resizing. What does this have to do with SEO? Well visitors to your website will appreciate the quicker loading speed of content, visuals and graphics, as a result of optimising your images.
People visiting your website need to enjoy their user experience. It isn’t good for people to visit your website and find images that take too long to load or have video content that lags. Page loading speed needs to be at an optimum, if the user experience is to be enjoyed.
The content itself has to be amazing. Many people forget that good SEO practice is not just about plonking keywords into a written piece and hoping for the best. But rather creating content that would be relevant and add value to the lives of your audience. Write content that is easy to consume, well thought-out, insightful and most of all relatable.
Many people feel as if SEO content writing is the beginning and the end of the SEO process. The truth is there is a whole lot more to the picture than that. Off-page SEO is one of those practices that you can engage in that allows for the content to live on other platforms.
SEO marketers and social media strategists are people who look at ways for that content to live on in a number of different ways. Here’s a brief nugget of insight into what each one is:
This is an area that isn’t always spoken about much. There are strategies in place that call for special alliances when it comes to link sharing. Brands that have a common purpose and intention normally align with each other in agreement to share relevant links on each other’s pages. In this manner there is a greater SEO reach for all content. As a writer, you can also collaborate with bloggers who share your vision and whose captive audiences you would like to appeal to. This process is called guest blogging.
As a company, brand or organisation it would be expected that you create your own content for websites and blogs. But that is not the end point of the journey. SEO-optimised content can and must be shared on different social platforms in order to get greater reach.
It is one thing to generate beautiful content for audiences. It is quite another to see people comment, engage, talk about and share the content that you put out there. Off-page SEO calls for you to take the time to nurture and grow this.
This off-page SEO technique calls for a more hard-hitting and direct approach. Though it may seem a little old-school sometimes you have to be as direct as offering people a solution straight into their inbox. Don’t be afraid to compile a database and send people optimised content that will add value to their lives.
The digital age has called for us all to take a long, hard and serious look at the way in which we do business. There is a new context and arena that we all play in and it is evident that we are living our lives online. Digital Marketing Training is essential to your business if you want to thrive and survive in the digital space.
Google is a search engine that is definitely here to stay and we would do well to remember that we are playing in a competitive space. Make a deliberate effort to understand the art of SEO for websites. In order to remain relevant and be visible it would help for us to be as SEO-savvy and conscious as possible. Hop on board the SEO train, you will definitely be glad that you took the time to understand this beast!
About the Author
Media professional, senior writer and blogger at Educor Holdings. I blog about matters that relate to education and personal development. I am an out-of-the-box thinker, fascinated with perceptions of the mind’s eye, the power of imagination and creative learning. I am passionate about the human experience, and an avid believer in dialogue, breaking stereotypes, sharing information and the power of the arts. I also appreciate fine coffee and dark chocolate. Join me on this journey of knowledge and exploration.