Source data: emarketer.com
In 2017, 70.7% of US businesses were using Instagram, growing from 11.5% in 2013. In comparison, companies using Twitter only grew from 60% to 67.2% in the same time frame.
I’m pretty sure you processed the graph much quicker than reading the explanation underneath it. Research shows that the brain processes images 60,000 times faster than text.
It’s also much faster for me to share the image below, rather than writing an in-depth story explaining the tragic loss of hope and broken dreams during times of war.
There are some great examples online of pictures that say a thousand words.
Do yourself a favour and scroll through some of them. Think about how they make you feel? When we feel an emotional response we’re more likely to remember what triggered it. Images provoke instant emotional responses. Some of these pictures are bound to stay in your mind for a few days. Some might even haunt you. Renowned educator, Edgar Dale famously said that people only remember 10% of what we read, 20% of what we hear, but 30% of what we see.
Visual storytelling is probably the most ancient art of communication, starting with rock paintings by the cave men. Recent research by Harvard scientists suggests that even when we try to think in words, imagery still pops into our mind.For a long time, we understood our world visually, so maybe language is an add-on.
Research has shown that we receive approximately 174 newspapers worth of information a day. This is compared to only 40 newspapers worth in 1986. As a coping mechanism we are accustomed to tuning most of it out, especially on the web. Processing a visual image is much quicker than reading a sentence and can pass a lot of information in a cluttered environment.
Our parents may have read newspapers, and intellectual magazines like The Economist or Time Magazine, to stay ahead of the curve. That was just accepted back then. But In today’s world of information overload, it’s no longer good enough to read books and articles. We have to learn to rapidly and critically absorb information, and use it to solve problems creatively. Visual communication helps to do exactly that.