When we think of the subject of creative writing, a number of vivid images spring to mind. The poet penning artful words designed to seduce the senses and express his undying love for his beloved. A novelist gripped by an idea, working feverishly into the night and perhaps in more recent times a screenwriter bringing the script for the next Golden Globe award-winning film to life.
All of these ideas though imaginative in their own space, fall into a clichéd stereotype of what creative writing is supposed to look like.
What if we decided to expand our thoughts and look at creative writing from a different point of view? Believe it or not, creativity and creative writing forms a greater part of the subtext of your life than you could possibly imagine.
Creative writing forms the backbone of everything!
Think of a brand that you love…
Now think of your favourite car- one that gets the adrenaline pumping and the heart racing…
What about that fantastic business plan that the PR department presented to you only this morning?
All of these business and branding processes require creativity. At the very foundation and root of everything out there, it is likely that a creative thought process provided the first breath of inspiration.
Creative writing is not just the territory of whimsical poets and wandering minstrels of old. The truth is that you are probably being creative without even realising it! Now it’s just time to raise the stakes, recognise the areas in which you can leverage creative writing in your career and simply run with it!
Instances that require creative writing in the business world!
- Brainstorming sessions
- Creative and conceptual pitches
- Creating content for presentations
- Writing proposals
- Creating content for creative branding and positioning documents
A Course in Creative Writing will help you in your career in the following ways:
Articulating Thoughts and Ideas
The mechanics or skeleton of any idea might be obvious, however taking the creative writing approach will help flesh it out. Creative writing helps you to articulate ideas and breathe life into concepts for presentations, documents and more.
Enhanced Powers of Persuasion
People respond well to a tone of writing that is emotively charged. Plain and simple terms have their place but they do not always cut the mustard. There will be moments, where you will need to use your marketing skills and writing to relate to audiences. Prepare to tug on heart strings, map an emotional path or create a mental cinema in which people are moved to tears (either of joy or sadness) by the depths of their human experience.
The Introduction of New Concepts and Ideas
Changes and new concepts in working environments are not always easily embraced. Part of introducing new ideas-and making it easier to accept those ideas- lies in the art of communication. Professional teams such as advertising and PR departments all make use of strategic creative writing to introduce these new ideas. New concepts need the juice of a different approach and most importantly a creative writer with vision and the communication skills to bring a concept to life.
We often don’t know what we are thinking, until we write it down
The truth of the matter is that our minds are filled with information on a regular basis. While we may retain the information, it is also important to find ways in which to express ourselves and commit those thoughts to paper. Creative writing helps to articulate thought processes, work on problem-solving and see patterns and information that you were unable to before, once you actually decide to put pen to paper.
Overcoming Mental Blocks
When you become so bogged down by minutiae and the technical details of writing, it is easy to feel blocked and find yourself unable to proceed. The techniques that you learn through processes of creative writing will assist you in unblocking information.
If you would like to find out more about how to overcome a creative writing block, take a look at the following video.
5 Tips for Breaking through Creative Block
Writing Proposals and Documents
There is nothing more daunting than the idea of looking at a pile of paperwork and feeling as if you are drowning, both from a reader’s and a writer’s perspective. The principles of creative writing will help you to map out your content, select the tone and usage of language and write in a more engaging and compelling fashion.
Image source: www.pinterest.com
Creative writing assists you in visually mapping content, studying and content management processes. It allows you to see information from a text, visual and spatial vantage point. In short, creative writing principles assist you greatly in processes of planning and productivity.
Lifestyle Benefits of Creative Writing
When you write from a creative point of view, not only do you acquire sensibilities that will help you professionally. You also gain a deeper understanding of self and experience some greater lifestyle and personality benefits.
Prepare to experience…
Expanded feelings of Wellbeing
Creative writing allows you to engage in self-expression. You get a sense of release for the thoughts, feelings and emotions that you would normally keep pent-up and hidden. Seeing your thoughts and feelings on paper helps you to self-reflect- and this is an invaluable tool when it comes to your own personal development.
Mindfulness and Awareness
Image source: www.linkedin.com
When you are not writing, you will grow more aware of your surroundings and the world that you inhabit. Perspective becomes sharpened and you appreciate things more. Every real-life experience will feel richer and more nuanced and has the potential to provide a context from which you can narrate and add richness to your writing.
The understanding that creativity begets creativity
The more you exercise, the greater your fitness levels become. When it comes to creative writing processes, the same can be said- the more you practise the greater your creative muscle becomes. Thoughts are enhanced, senses are sharpened, and patterns of observation improve- all of which fuels a greater and keener sense of creativity.
Enhanced Interpersonal Communication
There is a popular notion of creative writers being mad hatters who hide out in their studies typing away furiously. However, this view is changing. Writing and specifically creative writing, prompts you to collaborate with other literary minds- to communicate with others if not to gain writing tips, then to have your work reviewed and to gain new insights. You may even find that you stumble upon unique business ideas during this process. Don’t be afraid to consult, collaborate and have fellow creative minds weigh in on your writing.
Ways to write more creatively
If you are looking at ways in which to improve your creative writing processes on your own time and schedule, why not try some of these tips?
Creative Writing Prompts
Keep a journal with you. Work with a short phrase or description of a scenario and challenge yourself to flesh out the rest of the story. Doing this exercise on a regular basis will help you to write spontaneously as and when the need arises.
Creative Writing courses
Creative writing courses are an excellent way in which to improve your writing. In classes like these, you will get to understand principles of characterisation, learn storytelling techniques, discover how to accept meaningful feedback and learn more about how to tell great stories.
Take a Breather
Go outside, play with your pets, and get some sunshine and fresh air! It’s not as radical as it sounds. Sometimes, you will need to just break away from your desk and allow ideas to come to you in an unguarded moment. Creativity thrives in moments that are spontaneous, funny and off-the-wall. Your stories will be all the more real and authentic for it.
Creativity and creative writing processes will help you tap into an inner reservoir of qualities that will benefit you on a far-reaching scale. Once you begin creative writing, you will realise that the techniques of resourcefulness, problem-solving and innovation acquired there will permeate through your entire life.
Expect to benefit from a personal and professional level and find ways to nurture and unleash the potential of that which inhabits your world.
Did you enjoy this blog post? Comment and tell us how creative writing has been useful to you.