By Khanyie Dlamini
As a blogger, you have many career paths that you can take and build a career in. You can do freelance blog writing for various platforms, or write in your personal capacity. You could become a social media influencer through the content you share on your blogs, begin a career in an agency and write content for brands and organisations. Whatever you may choose to pursue as a blogger, know that you have many career opportunities that can help you on your path to success.
It is important to build your expertise and be able to write for different fields. This is good for your portfolio and allows you to demonstrate your flexibility as a writer. What can sustain you as a writer? Being authentic and building yourself as a professional brand in the writing space. Here are some steps that bloggers can follow for a prosperous career.
As a blogger, you have to have a distinct writing style that reflects your personality. Although it is beneficial to be able to write on various subjects, it is important to know how to define your niche as a writer. Your niche would be the subjects and areas of interest that you feel the most passionate about. It much easier to create authentic content when writing on a subject you feel strongly about.
The imaginative content that you create can ignite emotion in readers who can relate to what you’re talking about. Readers can feel your emotion and tell what kind of person you are when they read your piece.
When you have an area of specialisation as a writer, you attract people with the same passion and connect with them through what you share. This is a great way to get a conversation started and interact with people. Having a connection with followers of your work is vital to your growth as a brand. Your followers are supporters who have the potential to share your work with their personal audiences and increase your ratings. This builds your reputation as a writer and more people look forward to hearing what you have to say.
As a blogger, you have to be open to writing for other platforms where your content will be valued and shared. As you get further into the community of bloggers and writers, you will grow in your craft. Writing for various platforms allows you access to constructive feedback from other writers with different perspective and experience and along with input from editors and influential figures in society. This empowers you to expand your expertise.
The mentors that you connect with in the writing space, give you perspective on what you can do to improve your skills. You learn more about creative writing techniques and how to write in other genres. Reading the work of other writers also gives you a different view on how you can express yourself better in your writing style and tone.
As a blogger and content producer, you have to be aware of blogging platforms that you can use to publish your work. It’s essential to learn more about blogging tools that allow you to optimise your blogs and gain the results that you need.
As a content publisher, you can benefit from blogging tools such as social media plugins and analytics. The data that you can access allows you to review your page performance and get analytics, information about page views, social media plugins and more.
With social media within your reach, your content can have a much more dynamic reach and impact. The immediacy of social media allows your content to be more accessible and the response rate is instant. The feedback you get from your followers will allow you to find out what your readers want more of. Social media is also a platform where you can share your professional bio and this can be a way to highlight your area of expertise and provide links to your sites. The content and information that you share about yourself can be a drawcard for potential employers and more followers.
Social media has marketing tools that allow you to promote your content so that you can attract more visitors to your site. Using social media is also a great way to implement marketing plans for your content such as campaigns. As a writer, your voice is valued on social media and your reputation as a thought leader validates you and makes you someone that people want to listen to.
As a writer, you have to understand your worth and value in order to see the profits of your talent. When you know what you bring to the table you will open yourself up to much more opportunities. Providing a fresh perspective and opinion is something that only a skilled writer can do.
As a content creator, you become a voice for the voiceless and share an unspoken bond with your audience that is original and authentic. Your expertise and experience should speak for itself and it will attract more opportunities.
As a blogger or writer, understanding the context of the digital marketing world can benefit your content in many ways. When you understand the technicalities of Digital Marketing, you are able to use them in your content efficiently. When working with brands and businesses, it is extremely advantageous to have digital marketing capabilities.
Studying a Digital Marketing course or a Creative Writing course can elevate your profession as a writer. Your writing will be crisper and the proficiencies that you gain will enrich your prospects in the writing field. It is also beneficial to study an SEO course to acquire technical and strategic web writing skills that are essential for the digital age. This expertise will help you tailor your content to have a higher reach and to apply marketing techniques to your content.
Writing on a technical level allows you to be effective in this digital age of content shock where people are exposed to too much content. Your professional value and calibre as a writer will definitely improve in leaps and bounds when you understand the dynamics of marketing digital content.