From DJing at house parties in his teens, to travelling the country to perform at some of South Africa’s hottest gigs, 31-year-old Cape Town local and CityVarsity Online lecturer, Keaton Anthony aka Grimehouse, is certainly making waves in the music industry. Despite not having his family’s support, Keaton’s love for music reigned supreme and has now developed a faithful following across the world. His recently released debut album, Magnum Opus also received an overwhelming response and was sold out a month before the release date. While preparing for his full live show, ‘The Pit’ and travelling from city to city to perform, Keaton still finds time to be a full-time DJ lecturer for Educor’s CityVarsity Online. We caught up with Keaton for an exclusive interview to discover more about the Grimehouse brand and his plans for 2017
Take us back to the day when your passion for music began?
GH: I heard an electronic music song when I was about 13 (all I’ve ever been exposed to was what was on radio) and it blew my mind. It made me question how it was made, comparing it to the usual RnB I’ve heard and that also gave me a passion for wanting to share this kind of music to as many people as possible.
Grimehouse is a very unique but catchy stage name, what inspired the choice?
GH: It was literally just two random words I put together. I don’t remember the reason. I wish I had a cooler story for that 🙂
You specialise in producing a certain style of music. How popular is this genre in today’s world?
GH: I suppose every genre is popular in its own right. I really enjoy the more energetic music because I believe that’s the main reason people go to events and festivals to dance their butts off. Genres always take a dip and a popularity surge. The key is just perfecting a craft and sticking to your vision.
Tell us about your involvement with CityVarsity Online. What courses do you specialise in and what methods of teaching do you believe is the best way for a student to absorb information?
GH: I’m specialising in the DJ course. I believe with practice and lots of time, anybody can be great at what they do. I give each student as much time as they need, 24/7.
In your opinion, is DJing for anyone who has a love for music or is a certain ‘jenesequa’ needed to be successful?
GH: The technical side of it is easy. Suitable for the young, and the young at heart girls and guys. But the marketing, promoting and turning it into a business is the hard part and it’s not for everyone. You need a thick skin and you must be able to take criticism on a daily basis.
Do you have any advice for struggling music artists or those who aspire to be in the field?
GH: Be different. Create your own sound and brand. Create a demand for yourselves among the patrons. It won’t work instantly but if you build it enough, they will come.
What’s next on the calendar for you?
So my entire year is mostly flights, hotels and airports. In the middle of that I’ll be creating a lot more music.